Indika Shashitha Francis

I go by “Shashitha,” and I am a co-owner of Gray Coyote Digital, where I help businesses grow their online presence through strategic SEO and digital marketing. With over a decade of experience, I have developed expertise in everything from technical SEO audits to content strategy and conversion rate optimization.

At Gray Coyote Digital LLC, I work closely with clients across various industries, including finance, healthcare, e-commerce, and more, to craft data-driven strategies that drive meaningful traffic and conversions. My approach combines in-depth competitor analysis, website optimization, and content structuring to improve search visibility and maximize results. Tools like Google Analytics, Ahrefs, Screaming Frog, and Google Search Console are essential to my workflow, allowing me to fine-tune strategies that deliver long-term success.
Before co-founding Gray Coyote Digital, I led SEO initiatives for numerous brands, managing teams of specialists, developers, and content strategists to enhance digital performance. I have overseen SEO campaigns for e-commerce businesses, local service providers, and B2B brands, helping them increase organic reach and revenue.

Beyond SEO, I have a strong background in data analytics and CRO. I focus on optimizing user experience and improving conversion rates through data-driven experimentation. I also specialize in local SEO, ensuring businesses maximize their visibility on Google My Business and other directories. Some of my most rewarding projects include driving online sales growth for a furniture retailer, restructuring a B2B company’s website to boost search rankings, successfully creating and verifying over 30 Google Business Profiles for a home builder’s sales offices, and more.

Originally from Sri Lanka, I have always been passionate about learning and exploring new challenges. Outside of work, I am currently learning to play the guitar and drums, which has been a fun and rewarding experience. I also love driving RC cars, a hobby that keeps me connected to my love for speed and precision. One of my biggest personal projects is restoring a 1984 Camaro, my dream car since I was little. It is a long-term passion project that combines my love for cars and automotive work.

Most importantly, I cherish spending time with my son, Adheesha. Whether we are playing, exploring, or just enjoying the little moments, fatherhood is one of the most fulfilling aspects of my life.

I am always eager to collaborate with businesses looking to improve their digital presence through strategic SEO & Digital Marketing. If you are looking for a knowledgeable and results-driven partner, I would love to connect and see how Gray Coyote Digital can help you achieve your goals.